
Race Against Racism: PR & Marketing Toolkit
How to Use These Materials
These resources are designed for easy sharing across email, websites, social media, and print. YWCA Lancaster will be promoting your business or organization throughout our campaign leading up to the race.
Whether you're inviting colleagues, encouraging friends to register, or showcasing your sponsorship, this toolkit has everything you need.
Download graphics and flyers to share online and in print
Use email and newsletter templates to spread the word
Add our official email signature to show your support
Promote the race on social media with ready-made posts
Please tag YWCA Lancaster on social media posts @ywcalancaster on Facebook and Instagram. Feel free to use the hashtag #RARLancaster as well!
Spread the Word. Take a Stand.
Thank you for supporting YWCA Lancaster’s 27th Annual Race Against Racism! Your commitment helps amplify our mission to eliminate racism, empower women, and create a more just community.
To make it easy for you to promote your participation—we’ve created this PR & Marketing Toolkit with ready-to-use resources. Feel free to download and customize these materials to engage your networks and help us make this year’s race the biggest yet!
PR & Marketing Materials
Email Templates
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Subject: Join Our Team for the Race Against Racism!
Dear Team,
We are excited to share that [Insert Your Company Name] is a proud sponsor of YWCA Lancaster’s 27th Annual Race Against Racism on April 26, 2025! This event is the longest-running Race Against Racism in the country and supports YWCA Lancaster’s Center for Racial and Gender Equity in their mission to eliminate racism and empower women.
As a sponsor, we have the unique opportunity to show our commitment to social justice and community engagement—and we want YOU to be part of it!
How to Get Involved:
Join Our Team: Walk, run, or cheer with us at Musser Park!
Spread the Word: Invite friends, family, and colleagues to participate.
Event Details
Saturday, April 26, 2025
Musser Park, Lancaster City
5K Race at 9:00 AM | Kids' Fun Run at 8:30 AMLet’s make a difference together! Click below to sign up and join our team:
🔗 [Insert internal registration link]Looking forward to seeing you at the starting line!
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Subject: Join [Your Company Name] in the 2025 Race Against Racism on April 26!
Dear [Insert Name],
We are proud to sponsor YWCA Lancaster’s 27th Annual Race Against Racism on Saturday, April 26, 2025, and we invite you to join us in taking a stand for racial justice!
This 5K run/walk is more than just a race—it’s an opportunity for our community to come together in a family-friendly, inclusive environment to show our commitment to equity, diversity, and justice.
When & Where?
Saturday, April 26, 2025
Musser Park, Lancaster City5K Race Starts at 9:00 AM (Kids' Fun Run at 8:30 AM)
[Your Company Name] is assembling a team, and we’d love for you to join us! Register today and be part of this impactful event.
🔗 Sign up now: [Insert team registration link]
Together, we can create change—one step at a time.
Email & Newsletter Graphic
Social Media Graphics
Newsletter Templates
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Subject: We’re Sponsoring the Race Against Racism—Join Us!
[Your Company Name] is proud to sponsor YWCA Lancaster’s 27th Annual Race Against Racism, and we want our employees to be part of this meaningful event!
This 5K race isn’t just about crossing the finish line—it’s about standing for racial equity and justice in our community. As a sponsor, we encourage you to run, walk, or volunteer to show our company’s commitment to diversity and inclusion.
Event Date: April 26, 2025
Location: Musser Park, Lancaster City
5K Race Start: 9:00 AM
Kids’ Fun Run: 8:30 AMLet’s make a difference together. Join our company team today!
🔗 [Insert internal team registration link]
Looking forward to seeing you there!
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Subject: Join Us at the 2025 Race Against Racism!
[Your Company Name] is honored to be a sponsor of YWCA Lancaster’s Race Against Racism, happening April 26, 2025! This annual 5K race is a powerful way for our community to come together, embrace diversity, and take a stand against injustice.
We invite YOU to join us for this impactful event! Whether you participate or cheer from the sidelines, your presence makes a difference.
Event Details
Saturday, April 26, 2025
Musser Park, Lancaster City
5K Race at 9:00 AM | Kids’ Fun Run at 8:30 AMSign up today and be part of the movement for equity and justice!
🔗 Register now: [Insert registration link]
Together, we can empower change and build a stronger, more just community. See you there!
Email Signature
RAR Logos
YWCA Lancaster Logos
If you are in need of assistance promoting your business or organization, please reach out to Erin Patota Bertolet at erin@alegre.events.