Race Against Racism: PR & Marketing Toolkit

How to Use These Materials

These resources are designed for easy sharing across email, websites, social media, and print. YWCA Lancaster will be promoting your business or organization throughout our campaign leading up to the race.

Whether you're inviting colleagues, encouraging friends to register, or showcasing your sponsorship, this toolkit has everything you need.

  • Download graphics and flyers to share online and in print

  • Use email and newsletter templates to spread the word

  • Add our official email signature to show your support

  • Promote the race on social media with ready-made posts

  • Please tag YWCA Lancaster on social media posts @ywcalancaster on Facebook and Instagram. Feel free to use the hashtag #RARLancaster as well!

Spread the Word. Take a Stand.

Thank you for supporting YWCA Lancaster’s 28th Annual Race Against Racism! Your commitment helps amplify our mission to eliminate racism, empower women, and create a more just community.

To make it easy for you to promote your participation—we’ve created this PR & Marketing Toolkit with ready-to-use resources. Feel free to download and customize these materials to engage your networks and help us make this year’s race the biggest yet!

PR & Marketing Materials

Email Templates

Email & Newsletter Graphic

Social Media Graphics

Newsletter Templates

Email Signature

RAR Logos

YWCA Lancaster Logos

If you are in need of assistance promoting your business or organization, please reach out to Erin Patota Bertolet at erin@alegre.events.